When was the last time you checked out your company’s website? I mean, really checked it out? As if you were a consumer coming to the site for the first time. Have you really checked it out at all lately? Have you checked out your website on a smartphone? If you need both hands to navigate your website while on a smartphone then you have a big problem.
Many companies seem to have a “Set it and forget it” mentality when it comes to their websites. They neglect to make little changes or updates. But companies need to treat their websites like people treat their hair. If you don’t keep it clean, you end up looking like a hobo.
Your website is your storefront. It needs curb appeal or people will walk right by and never open the front door.
You need to treat your website like a living, breathing organism. It needs food and water, in the form of content. It needs clothes, in the form of pictures and design elements. It needs exercise, in the form of updates and regular maintenance. Without any of these items, the organism ceases to function properly.