If you’re on the highway and everyone is driving in the same lane and they’re all going five miles under the speed limit, do you stay with them? Or do you change into the other lane, accelerate and get to the head of the line, reaching your destination faster than everyone else?
Most companies who try to market themselves are the group in the convoy, content to stay where it is comfortable and safe, and afraid to take risks. The companies the truly differentiate themselves in their marketing are those that take the risk of changing lanes and doing what everyone else is afraid to do.
When considering whether to change lanes, look at your technology as something that can help you speed up and get in front of everyone else.
Shifting your marketing into the fast lane starts with your technology.
The right technology is what will propel your marketing efforts forward.
Like a car, all the components of your business need to be pointed in the right direction and working together to give you the best possible output. Without that, you’ll just be in the slow lane with everyone else.
What the right technology can help you achieve in your marketing:
- Increase efficiency by automating your marketing emails and tasks
- Maintain a competitive edge by staying relevant and consistent
- Share value with your prospects and customers
- Presents your company as a professional enterprise
What you’ve been able to automate in your office is also a competitive differentiator. It may not necessarily mean much for the clients, but it increases your efficiency and enables you to deliver services faster.
Efficiency is made possible with the right technology used effectively. If you haven’t reviewed where your technology is optimizing your marketing efforts, now is the time to take a close look at where your company stands to ensure you have a solid technology strategy that works.
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